Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini

What a great book. I used the audio version and really enjoyed the insights the writer shares as to the psychology behind makes people say ‘yes’.

It shares 6 principles that are, reciprocation, commitment and consistency, social proof, authority, liking and scarcity.

Now for the purpose of my review I have no desire to delve into the 6 principles and any great details but would highly recommend you get your self a copy of this book and have a read, or listen in this case.

So why? Why would this have any relevance to my mission, the hidden why.

I thought about this. Initially when I am confronted with the word influence I get some negative emotions come up. The images of cheesy sales people or con artists come to mind or even the fast food chains trying to tempt me to eat some of their delicious yet not so healthy foods. What do you think of?

You see influence is the power to have an effect on people or things as to their behaviour, character or development. It can be both good and bad. Yet perhaps it shouldn’t be viewed as such a terrible thing.

I think about all the things I am influenced by in my life and in daily life how by being better at the art of influence could I be better off.

Well in sales that I am, certainly the art and principles Dr Cialdini shares can be of benefit. Some of the examples he shares I can relate to as practicing. There are certainly other areas I could improve and benefit.

But in order to benefit in life from these principles can these skills have a positive impact. Can they truly help us live a life with greater passion and purpose?

I sat and thought long on this. I almost had to convince and influence myself that ‘yes’ theses skill are relevant.

Here is what I have come up with.

#1: Knowing how you are influenced and what psychological thoughts make you inclined to say yes can only be of benefit in your life going forward. If you understand why you do what you do you are more likely to be in a position to take greater control in your life.

Without understanding we lack the ability to make good and consistent choices in life.

#2: I believe that you can also learn from the principles of influence as to how other people operate. What makes others inclined to act, behave and develop in their ways.

By understanding with greater insights the reasoning behind others actions may allow you to better interact with them.

#3: Finally I think that when you discover your passion and purpose in life you are going to need to really drive your reasoning behind why it drives you not only with the purpose to influence others in the value behind what you do but also to continue to support in your own mind why you continue to act, behave and develop towards that you desire.

People in all walks of life can utilise these skills whether that is to become a master persuader or perhaps equally important learn how to defend yourself against them.

So there is my wrap. I worthy book, very insightful and you know what like most of the books I come across it would be worth revisiting from time to time. Enjoy!

The 6 principles of influence, reciprocation, commitment and consistency, social proof, authority, liking and scarcity are our psychological reasons behind why others and we say ‘Yes’. It is a must read for everyone.

If this book sounds of interest you can purchase Influence: The Psychology of Persuasion, Revised Edition here.

Please leave your thoughts, comments & questions below.

Peace, passion and purpose…

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