Summary

Dov Gordon helps consultants, coaches and entrepreneurs develop a consistent flow of their ideal clients. He is known as the “The Alchemist Entrepreneur.” Why? Alchemy usually refers to turning lead into gold. Mythical or not, the idea is you must work on the underlying structure of the metal in order to turn something common into something priceless.

Dov avoids using flashy tricks and tactics, and instead works on the core concepts of your marketing message and systematic implementation, the idea of alchemy spoke to him – and his clients agree, the results are truly gold.

In this episode we discuss what it is that holds many of us back from reaching a steady flow of ideal clients including Dov’s 6 steps to help get us there. We also talk about the eavesdrop effect and how to come up with a marketing and sales plan that will actually work.

Great conversation and well worth a listen. Enjoy! Peace, passion and purpose.

Key Take Outs

• Learning and taking action. We need to understand that at some point we need to start to take action. The issue is that with so much access to great information there can be a point of over kill. The truth is that we already know enough and what matters then is not learning more but taking action.
• How to get more clients? Help your ideal client to answer yes to the number one question on their mind and just the right time.
• The three steps through client acquisition. This is the process a client will ask themselves before hiring your services or buying your product. If they can answer ‘Yes’ they will proceed to the next step. 1.Should I pay attention? 2. Can I trust you? 3. What do you recommend for me?
• Actions steps to implement today. Answer these three questions and write them down. 1. What problems do you help solve? What results do you want? 2. Who has these problems? Who wants those results? 3. What are the qualities and characteristics of your ideal clients?

What advice would you give to your 20-year-old self?

Relax and don’t worry so much. Take it step by step.

Dov’s interpretation of success

Being able to do what you are really good at and being able to really impact the people around you.

What is your number one productivity advice?

People are stuck and going around in circles. If you are looking to build a business you need to create a process. Process is key to productivity.

Quick round questions

Favourite Food

Pizza

Favourite Leisure Activitiy

Reading and running

Favourite book(s)

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holliday

Quote

“The worse thing that you could do to those you love are that that they should and could do themselves. Abraham Lincoln

What does living life with passion and purpose mean?

Being able to show up in the morning, doing what I know that I am really good at and having impact on those that come across me. Also knowing and doing only that is within your control.

How to find Dov and other links

You can reach out to Dov by visiting his website here. He has a great 100 day sprint program that I highly recomneed you taking a look at.