Summary

“It’s better to stand out than fit in.”

You’re in the right place if you’re looking to brand yourself or your company in an authentic and imaginative way. Juju Hook loves this stuff! In her words, “it turns me on.”

“There’s nothing better than getting to know a new tribe and helping them find their shine. There’s nothing better than a ride toward success through the beautiful countryside of a well-mapped brand.”

Discover Your Why – Free Coaching Call Valued at $250

For 25 years, Juju has been helping companies build brand identities so naturally she knows her shit when it comes to branding. Having stepped away from her corporate ambitions, she found herself immersed and absorbed in clients’ companies in a refreshing and honest way. She found her juju. She dug deep to help her client’s companies find it.

She then went deeper. Became a certified yoga instructor, studied meditation with gurus and became a certified health coach so that she could advise companies on growing happy customers and happy employees for brands that transcend.

Key Take Outs

• Differentiate Yourself. Why would people buy from you? It easy to think that your idea has already been fulfilled in the market place or even done to death, however think deeper and find a way to truly differentiate yourself. If you have a service often the best way to do this is to be yourself.
• Branding is a design project. Start first and build your brand. Rather than designing a brand first why not just get started offering your product or service. From there in action you will gather learnings and more clarity about the actually brand personality you want to build as well as the strategic direction you wish to take.
• It’s better to stand out than fit in! Always stand out. Be your authentic self or find a way that your product or services will hit the market in a different way. You can niche down into the gaps within the market and find a unique following. Bigger is not always better and actually it seems in the online space niching down is more beneficial.
• Who are you serving & what can you bring? If you can meet your audiences hopes, dreams, fears and frustrations and offer a solution for these you will gather a following. How do they connect with your story and does the value you offer provide solutions for their greatest desires and challenges?
• Be your authentic self. The more of this in the world better. It can be hard in the conditioned world we live however the more truth people see the more trust they have. With trust people are more likely to connect, believe and find permission in seeking out what you have to offer.
• Use story, your story. Stories have been used for thousands of years to teach, inspire and share powerful messages. If you are unsure of what story represents your product or service best, then use your own story.
• Permission. People need permission to take action including ourselves. What permission do you need to live the life you truly desire? What permission do others need to follow you, buy from your or reach out to you? Ask the questions and you may just find the answers you need.
• Manifesto. Write your manifesto. This is essentially your dreams and values that represent your service or product. Use this to guide your brand and all decisions you make in marketing, promoting and growing your brand.
• Don’t over think it. If you overthink things it becomes harder or more delayed to start. Instead take action asap.

Do you have any routines and rituals that you believe contribute to your success?

Communicate with my audience.

What advice would you give to your 20-year-old self?

Wear sunscreen. Attraction is singular, we don’t choice who we are attracted to, attraction finds us.

Juju’s interpretation of success

Being able to do what I want with my time and not having anyone tell me what to do.

What is your number one productivity advice?

Batch your projects.

What is the greatest personal transformation thought, tip, recommendation for the audience?

Meditate. To be able to sit and be still and allow things to come to you rather than you chase after them is a true game changer.

Quick round questions

Favourite Food

Pizza

Favourite Leisure Activitiy

Reading

Favourite book(s)

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Stephen Pressfield

Quote

“A good brand is about the way you make people feel.” Juju

What does living life with passion and purpose mean?

Laughing every day. Saying I love you to everyone in my life. Encouraging people around me to be their best self.

Do we all have a why?

Yes. It doesn’t necessarily stay the same, it changes as we move forward.

How to find Juju and other links

You can find out more about Juju and reach out to her at her site Strategic Juju.

You can also find her on Facebook and check out her online course Unforgettable You here.

If you are interested in finding more freedom, fulfilment and happiness in your life take the opportunity to jump on the Discovery Call. Valued at $250, this is a one on one coaching session to help you define your hidden why and discover the action steps to getting your there.  Schedule your call today.