Story or Die
Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. This is a fascinating conversation with Lisa Cron discussing the topic of her book story.
Guest Bio.
“Lisa Cron is a story coach, speaker, and the author of Wired for Story,
Story Genius, and Story or Die: How to Use Brain Science to Engage,
Persuade and Change Minds in Business and in Life. She has previously
worked as a literary agent, a television producer, and a story
consultant for Warner Brothers and The William Morris Agency, among
others, and currently advises writers, nonprofits, educators, and
journalists on the art and craft of story. She has also served on the
faculty of the School of Visual Arts MFA program in visual narrative
and, since 2006, has taught in the UCLA Extension Writers’ Program”Grab a copy of her book using the link below.
Further Reading and Resources
TED Talks: Ideas worth spreading
Elite Daily: The Voice of Generation Y
Four Hour Work Week: How to escape the 9-5, live anywhere and join the new rich.
The Minimalists: How to pursue a minimalist lifestyle and be happier.
Mind Hacks: Tips and Tricks for Using Your Brain
Rich Roll: Plantpowered Wellness Advocate
The Art of Charm: Build confidence, feel comfortable and networking differently.
The Art of Manliness: Encouraging men to be better husbands, fathers, brothers, citizens.
Tiny Buddha: Simple wisdom for complex lives.
Mind Body Green: Lifestyle media brand dedicated to inspiring you to live your best life.
Zen Habits: Find simplicity and mindfulness in life.
Creative NonFiction: “true stories well told.”
Barking Up the Wrong Tree: science-based answers and expert insight on how to be awesome at life.
The Positivity Blog: Practical articles on happiness, self-esteem, productivity and social skills.
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